GuessGuess , G by Guess
I have a special affinity for my very first project at Guess. It was an original collaboration campaign with A$AP Rocky, who served as Creative Director for this work. Together, we created a beautifully conceptual design, reflective of a teenage artist’s doodle pad.
G by Guess
In revamping G by Guess, I had an incredible opportunity to essentially creative direct the work myself. Guess provided me the freedom to execute my own vision, which was an experience that taught me more than anything else could have. While the photography team supplied the assets, I got to work on establishing a look and feel for various projects. I was even lucky enough to brand the new denim series called Motion Denim. It all entailed logos, tags, pocket flashers, storefronts and digital assets.
- Client Guess
- Year 2016
- Services Branding Digital & Print